Kael joined Avalara in 2012 and has served in leadership roles in marketing, customer acquisition, and strategic initiatives. He currently serves as the GM responsible for the growth of three product lines. Kael and his team have impacted every aspect of Avalara’s business, relying on mastery of the operations and story of each business unit, including partnering with leaders and staff across product management, sales, finance, and business development. Kael was a software instructor early in his career and parlayed that experience into a 25 year+ career in technology. His experience covers industries ranging from telecommunications, Internet, and software-as-a-service. He has worked across company growth stages, from the Fortune 500 to mid-market firms, to start-ups in roles that include market research, product management, marketing, sales, general management, and executive leadership.