Cookie Policy
Use of cookies
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why.
As you browse Sales Tax Institute, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with Sales Tax Institute. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of AdRoll’s and their partners’ targeted advertising.
In order to better understand our users, their behavior and to serve them relevant ads about our products we may employ Google Analytics Cookies, and third-party cookies (such as the DoubleClick cookie).
We have implemented the following:
- Remarketing with Google AdSense
- Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
We use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site.
We also use Infusionsoft to facilitate our ecommerce checkout and email marketing. Infusionsoft does track your activity on the site, and remember who you are across sessions to enable us to pre-fill forms.
| Cookie | Name | Purpose |
| Cookie preference | XXX | This cookie is used to remember a user’s choice about cookies on our site. Where users have previously indicated a preference, that user’s preference will be stored in this cookie. |
| Infusionsoft | XXX | Infusionsoft cookies are used to identify you as you interact with the site. By enabling the cookie we can pre-fill certain forms and understand your browsing history. |
| Universal Analytics (Google) | _ga
_gali _gat_UA-1036645-1 _gid |
These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. |
| YouTube cookies | PREF*
VSC* VISITOR_INFO1_LIVE* remote_sid* |
We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.
Read more at YouTube’s embedding videos information page. PREF – * Expires after eight months VSC – * expires at the end of your session VISITOR_INFO1_LIVE – *expires after eight months remote_sid – * expires at the end of your session |
| Vimeo | XXX | Our on-demand webinars are delivered through Vimeo and they use a cookie so that they can know if you are logged in and have paid for a course. |
| Pop up cookie | XXX | We have a pop up appearing on our website, if users select find out more or dismiss the cookie will persist for 60 days so they do not see the pop up again in that time. If they select not now the cookie will expire after five days. |
How do I change my cookie settings?
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
Opting out of cookies may impede your ability to use certain features of our site including check-out and viewing of on-demand webinars.