2027 Sponsorship Opportunities

Become a Sales Tax Institute Sponsor

The Sales Tax Institute is the #1 destination for sales tax professionals and those looking for sales tax information to get the knowledge and training they need. The Sales Tax Institute offers a wide range of learning options for all levels of experience. From free online tools and resources to CPE eligible in-person workshops and webinars and everything in between.

Request Sponsorship Info Download the 2027 Sponsorship Packages (PDF) (opens in a new tab)

Inc. Power Partner Honoree 2026

By the Numbers

  • 26,000avg. site visits per month
  • 20,000+newsletter subscribers
  • 63%avg. newsletter open rate (industry 25%)
  • 9,000+social followers across platforms

Reported data window: Sep 1, 2025 to Sep 1, 2026.

Current Sponsors

  • Vertex
  • Avalara
  • R&M Consulting

Why Sponsor the Sales Tax Institute?

Sales Tax Institute sponsorships are a great way to reach a highly-targeted audience of sales tax professionals. How? Brand awareness, thought leadership, and lead generation.

Brand Awareness

  • Listing on Sales Tax Institute helpful links pages
  • Branding on course materials
  • Promo assets distributed to students
  • Spotlight in the newsletter
  • Social posts by Sales Tax Institute (Gold & Platinum)
  • Demo videos in Sales Tax Jumpstart course tools

Thought Leadership

  • Sales Tax Nerd Community Sponsor Forum presentation (all tiers)
  • Guest blogging on salestaxinstitute.com (Gold & Platinum)
  • Speaking at the Basics of Sales and Use Tax course (Platinum)
  • Educational sessions with the Sales Tax Nerd Community (Gold & Platinum)

Lead Generation

  • Banner ads on top Sales Tax Institute webpages
  • Product and services info sessions with the Sales Tax Nerd Community
  • Attendee lists for sponsor-led sessions (webinars, education sessions, forums)

Tiers of Sponsorship

Platinum

1 opportunity available

The Platinum package is the ultimate way to maximize your influence. With exclusive opportunities, including banner ads on six resource pages and a top, customized listing in the helpful links section, your brand will stand out from the crowd. Platinum sponsors get one of the most coveted positions: a speaking opportunity at the Basics of Sales and Use Tax course in Chicago, directly connecting you with decision-makers. In addition to all the Gold benefits, you’ll receive more branded resources (five in total) and two Sponsor Forum presentations. You’ll also enjoy six sponsor-provided newsletter resources per year, monthly sponsor-provided LinkedIn posts, and one free slot in a live course or Sales Tax Jumpstart, giving you unparalleled access to potential leads.

Gold

3 opportunities available

As a Gold sponsor, you’re stepping into the spotlight. This package includes banner ads on five high-traffic pages, a category listing on the helpful links page, and mentions in all course materials. Plus, you’ll get the chance to engage with sales tax professionals via one Sales Tax Nerd Community Sponsor Forum presentation and a 90-minute educational webinar moderated by Diane Yetter. With up to four branded educational resources in the Sales Tax Nerd Community Partner Corner, four newsletter resources annually, and a free one-year Sales Tax Nerd Community membership, you’ll establish your company as a go-to expert in the field. There’s even the opportunity for guest blogging and a co-presenting role in webinars to amplify your brand’s reach.

Silver

Silver sponsors take their visibility a step further. You’ll receive banner ads on four resource pages and benefit from a prominent company listing on the helpful links page. In addition to everything in the Bronze level, your logo will be included in course materials across all courses. You’ll have a spot in the monthly newsletter and opportunities to share educational content in the Sales Tax Nerd Community with up to three branded resources, increasing your thought leadership among a highly-targeted audience. Enjoy up to two sponsor-provided resources featured in the newsletter annually.

Bronze

As a Bronze sponsor, you’ll enjoy foundational visibility and brand exposure. With banner ads on two of Sales Tax Institute’s high-traffic resource pages, your brand will be front and center where sales tax professionals go for insights. You’ll also have a company listing in the helpful links section, complete with a targeted link and logo. Get mentioned in course materials and have a logo in course confirmation and thank-you emails. Plus, add a promotional or educational PDF to the coveted “digital goodie bag” for attendees of key courses.

Compare Tiers at a Glance

2027 sponsorship tier benefits compared across Platinum, Gold, Silver, and Bronze
BenefitPlatinumGoldSilverBronze
Visibility & Content
Banner ads on resource pages6 pages5 pages4 pages2 pages
Helpful links page listingCustomized longer listing at top of categoryCategory listing, targeted link & logoCategory listing, targeted link & logoCategory listing, targeted link & logo
Logo in all course materials and course confirmation & thank-you emailsIncludedIncludedIncludedIncluded
Newsletter & digest listingLogo + link, 1 Sponsor SpotlightLogo + link, 1 Sponsor SpotlightLogo + link, 1 Sponsor SpotlightLogo + link, 1 Sponsor Spotlight
PDF in digital goodie bag1111
Demo video in Sales Tax Jumpstart course tools1111
Thought Leadership & Community
Branded resources in Sales Tax Nerd Community Partner Corner5431
Sponsor-provided newsletter resources6 per year4 per year2 per year1 per year
Sales Tax Nerd Community Sponsor Forum2 events1 event1 event1 event
Educational webinar moderated by Diane Yetter1 × 90 min1 × 90 minNot includedNot included
Co-present a monthly live webinarIncludedIncludedNot includedNot included
Guest blog post on salestaxinstitute.comIncludedIncludedNot includedNot included
Sponsor-provided LinkedIn posts1 per month1 per quarterNot includedNot included
Speaking at Basics of Sales and Use TaxIncludedNot includedNot includedNot included
Educational Discounts
Sales Tax Nerd Community membership1 free (1 yr) + 15% code1 free (1 yr) + 10% code50% off 1 yr for 1 member + 10% code5% shareable code
Webinar attendance (live & on-demand)10 free slots per live webinar + 10% code5 free slots per live webinar + 10% code10% shareable code5% shareable code
Live courses & Sales Tax Jumpstart1 free slot + 10% code10% shareable code5% shareable code5% shareable code

These are just short summaries of the benefits included with each tier! Access the full details for each tier here. (PDF, opens in a new tab)

Request Sponsorship Info

À La Carte Sponsorship Opportunities

Sales Tax Nerd Community Virtual Networking Event

Unlimited

Reach a vibrant audience of accomplished tax professionals. Our Community members come from across the country and work in a variety of industries.

  • Complimentary or subsidized happy hour kit or other networking activity for Sales Tax Nerd Community members
  • Opportunity to provide branded item(s) as part of the kit
  • Company introduction and thank you during event
  • Company branding on all event communications
  • Option to have company representatives attend the event

Sponsored Cocktail Reception

Basics of Sales and Use Tax

One Available

The kickoff cocktail hour is a special event to foster connections among attendees and a favorite bonus event (July 27, 2027).

  • Complimentary hors d’oeuvres and beverages provided for attendees thanks to you
  • Signage on food tables, additional collateral is up to you
  • Company branding on all event communications
  • Option to have company representatives attend the event
  • 1 complimentary registration to class

Exclusive Dinner Sponsorship

Advanced Sales and Use Tax Workshop

One Available

These experienced students attending the Advanced Sales and Use Tax Workshop unwind and connect at our class dinner. Be the focus on the student-favorite event (February 24, 2027)!

  • Complimentary dinner for attendees at a classic restaurant near class venue
  • Company branding on custom menu, additional handouts and branded swag is up to you
  • Company branding on all event communications
  • 1 complimentary registration to class
  • 1:1 access and lead info to experienced professionals and decision makers

Additional Banner Ads

Advertise your company on our high traffic pages and make thousands of tax professionals aware of your business!

  • Banner ads provided by the sponsor on 2 of our webpages for a full year
  • The two webpages receive an average of about 2,000 combined annual users

Singular Webinar Sponsorships

  • Sponsorship of 1 webinar
  • 10% shareable promo code
  • 2 complimentary registrations
  • Mentions and links to your company in all marketing materials, including emails, social media posts, and banner ads
  • Access to full registration list and lead info for attendees
  • Optional co-presenting

More 2027 Opportunities by Program

Basics of Sales and Use Tax

In person, Chicago, July 27-30, 2027. For professionals with 0-4 years of experience.

Class sponsor, cocktail reception, badges, polling app, bingo card and prize, commercials, breakfast, lunch, and break sponsorships, giveaway drops, and bundles.

Advanced Sales and Use Tax Workshop

In person, San Francisco, February 24-26, 2027. For professionals with 4+ years of experience.

Workshop sponsor, dinner, badges, polling app, engagement activity, commercials, breakfast, lunch, and break sponsorships, giveaway drops, and bundles.

Sales Tax Jumpstart

9-week online workshop, offered Spring and Fall. For early-career professionals.

Course sponsor, session sponsors, polling and engagement tool, commercials and branded slides, goodie bag placements, and demo videos.

Tier sponsors receive 10% off à la carte and course add-ons. See every option in the 2027 Sponsorship Packages (PDF), opens in a new tab.

Request Sponsorship Info