UTM Link Builder — Sales Tax Institute

UTM link builder

Builds tagged links to the shared naming convention, so campaign performance can be compared across channels and years. See the UTM Governance Policy for the full rules.

Destination URL *

Source *

Medium *

Campaign type

Initiative *

Month

Year

Annual events (Basics Course, Jumpstart) usually need only the year. Monthly programs (Newsletter, Tips Digest, STNC Monthly Highlights, Monthly Training Update) carry the month too, so each issue is countable on its own.

Content (optional)

Fill in the fields above to build the link

Recently built (this device only)

Saved in this browser only — not shared with the rest of the team. Check the UTM Governance Policy for the approved source and medium lists before naming a new campaign.

Nothing saved yet on this device.

Source and medium options are enforced by the dropdowns above. For what each value means and when to use it, see the UTM Governance Policy.

Are you a Sales Tax Nerd?

Now accepting applications

We’re looking for the sales tax professional who lights up when the topic comes up in conversation. If you’ve taken a Sales Tax Institute course, you could be a great fit for the 2026 Sales Tax Nerd Award, up to $5,000 in prizes and mentorship with Diane Yetter. Applications close September 27.

See If You Qualify