A taxpayer was found liable for sales tax for its purchase of individualized credit cards because it did not meet the requirements of a service transaction with transfers of tangible personal property for a consideration. The taxpayer, an Indiana corporation, could not establish that the value of what tangible personal property was transferred did not exceed ten percent of the entire purchase, nor that the processor paid sales tax on the tangible personal property when originally purchased. However, the taxpayer was not liable for sales tax on its purchase and payment of postage to the billing statement processing company because it was a separate transaction from the tangible personal property. (Letter of Findings No. 08-0097, Indiana Department of Revenue, November 26, 2008)